Finding what drives you as a person, both privately as well as in a job setting, is crucial in many ways. A McKinsey article highlights that finding work aligned with your personal purpose is key to long-term satisfaction and success. In times of crisis or transition—like a job search—clarifying your individual values can provide direction, motivation, and resilience.
The research shows that people who feel their work reflects their purpose report higher engagement, well-being, and even better physical health. Purpose isn’t a vague concept—it’s rooted in personal values such as achievement, caring, freedom, or stability. These values shape how you define meaningful work.
As a job seeker, this means your search shouldn’t focus only on salary or job titles. Instead, reflect on what matters most to you, and use that to guide which roles, companies, and cultures to pursue. Ask: Does this opportunity allow me to contribute in a way that feels authentic?
You can also bring purpose into job interviews—by articulating how your values connect to the organization’s mission. And when evaluating offers, consider how well the role lets you live out your values daily.
Ultimately, aligning your job with your purpose leads not only to better performance but also to a more fulfilling and sustainable career.
Do you know your life’s purpose? Use McKinsey’s tool to understand you own profile here.
Read the full article here: Igniting individual purpose in times of crisis